Big Picture Business Podcast
The Big Picture Business Podcast is hosted by award-winning #1 International Bestselling Authors Dominica Lumazar & Rory Carruthers. They have both built several marketing agencies from the ground up and have earned their clients over 1 billion dollars in sales. Dominica and Rory are sharing everything they have learned along the way to help you fast track through growth plateaus and implement the best marketing strategies that are working right now. Together they dive deep into what it takes to have incredible success in your business and avoid the entrepreneurship pitfalls. Using their connections in the business world, they go behind the scenes providing exclusive interviews with top entrepreneurs to show how real businesses are run. Always fun and informative, Dominica and Rory provide useful insights whether you have been in business for decades or just getting started.
Big Picture Business Podcast
Should I Discount My Products and Services?
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Dominica Lumazar and Rory Carruthers
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Episode 48
This week on the Big Picture Business Podcast, we discuss the vital topic of Pricing and Discounts! We promise the episode is way more exciting than it sounds....
Learn when and what to discount, how to price accordingly for your company and ways that you can avoid detrimental discounts that won’t have a negative impact on your bottom line.
Other topics discussed:
- Loyalty reward programs
- How to use a giveaway to boost exposure
- Understanding gift cards as liabilities
- When to use bonus offers to encourage buying decisions
- Dominica’s Groupon fail story
…. and so much more!
Connect with Dominica and Rory at https://bpbpodcast.com
You can also watch each episode on YouTube! https://youtube.com/bigpicturebusinesspodcast